Pure Groove Recods is located in an existing building that is being completely refurbished and transformed across two floors to create a dramatic new shop, office, exhibition and performance space.
The main display wall for items on sale is a series of five steel rails running around the main walls of the space, utilising laboratory clamps and fixings to hold the merchandise. The display is centred around the Pure Groove top 100 releases, each one is numbered andreferenced to the bottom rail of folded steel and vinyl hanging record bags which carry the stock.
Not only is the space a shop but the brief demanded the creation of flexible space for exhibition and regular live performance catering for a changing volume of occupants.
Originally Posted On Coolboom