Here is the concept of the project:
Camper has much to do with “el campo”, that is the countryside, the fields… to walk in the fields… and so we imagined shoes stepping on irregular surfaces, like when we walk on earth.
Later, we visited Camper’s factory to see how shoes are made. There we understood we wanted to build our newstore the same way Camper shoes are built in Mallorca.
We cut different shoe forms, with hills, without hills, tall, short, for men, for women… we put those flat profiles one next to the other… and that is how our the volume of our new Camper store appeared!
Originally Posted On Coolboom