Art4d Pavilion at ASA2010


Apostrophy’s created a unique pavilion at the ASA2010 in Bangkok, Thailand, for publisher Art4d consisting on five different zones:

  • (R)ead is a space for reading and choosing which is to buy.
  • (R)esting is a spaces for resting, sitting, lying and sleeping. The 4d pillows are put in this space. The form of it allows the people to adjust its size for sitting and sleeping.
  • D(R)ink is a space for making and drinking coffee. A coffee machine is put there. Anyone can drink.
  • T(R)ade is space for paying. Magazines or books are paid here.
  • Pleasu(R)e is a space for kids to play, run around while their parents are buying the magazines.

Here is the rest of the project description:

Back to the old times, we were playing underneath a blanket to create our own personal space. This playing character is called ‘Pee Pa Home’ in Thai which means Ghost Blanket which is a fun kind of inspiration brought into the space. By covering ourselves with a blanket, it creates a closed private area which its form is changed while we move. From this, the closed area was brought into creating a place for the public to meet the basic function of the pavilion which is to sell art4d magazines, by bringing many closed private ones underneath a single surface.

The fabric worked as a medium of this fun moving space. It forced the audience to squeeze into the space, sit down, relax and create new communities underneath this single surface. The audience can choose and create their own circle of dialogue.

The different levels of fabric create different volume for different functions such as spaces for reading, trading, resting and drinking.

It was structured by different levels of columns which were defined by the levels of fabric curves. It was then covered by big fabric strips sewed together into a pattern that helped strengthen its structure, to prevent the fabric from tearing apart. The levels of the volume curves and the dimensions from the ground were studied very carefully on different scales of models, from 1:25 to 1:1. Also the sewing pattern was computer generated in order to help unraveling the studied fabric pieces, making accurate dimensions and finding weak points of fabric sewing patterns that were formerly studied only on the mass models.

The details of the whole structure were considered based on the very limited production and setting up time. For examples, the huge zips are used as doors and windows to create an approach and airflow of the space, they were sewed on the fabric from the sewing shop, the bag joints were used to connect the fabric to the floor. All the details are very easy to fine and very adaptive.

The pavillion was designed based on the idea of Fast Architecture and Smart Shelter which have rules which are:

  • Transportability must be easy.
  • Speed of Assembly must be high.
  • Temporality, the structure should not be fixed. It should be flexible and able to adjust itself into different types of space.
  • It should be in small scale.
  • Flexibility should be possible for different activities.


Originally Posted On Coolboom







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